AAKS X INDEGO AFRICA COLLABORATION

 

We are so excited to announce our partnership with New York - based sustainable lifestyle brand Indego Africa. We created three exclusive bags in calmer colour ways for the everyday woman to tote around the little and big essentials. View the full collection and shop all bags here.

 

WELCOME TO AAKS HOME WITH ELLE DECORATION MAGAZINE SA

 

We are delighted to be featured in the latest issue of Elle Decoration #IdeasIssue this month of April 2016. Read our full interview in the magazine on stands now! 

elledecoration.co.za

 

HELLO TO OUR NEWEST STOCKIST > URBAN OUTFITTERS!

 

We are delighted to have an exclusive selection of our AAKS raffia bags stocked by Urban Outfitters in Europe and USA. Working on an exciting new colour way of our best sellers for the  launch of Urban Outfitters 's Spring Summer 2016 collections was momentous. The bags collections consists of our AAKS Manni Mini Black Raffia Shoulder BagAAKS Manni Mini Purple Raffia Shoulder Bag, AAKS Sese Tote BagAAKS Pins Mini Bucket Bag and the AAKS Manni Purple Raffia Shoulder Bag.

View and shop our collection both in stores and online here.

To see our full list of stores in your country go this way

 

 

FASHION REVOLUTION

We have exclusively written a blog post for Fashion Revolution to coincide with the new 2016 #IMadeYourClothes Campaign. Our creative director Akosua Afriyie-Kumi has been the Ghana country coordinator for Fashion Revolution global campaign since April 2015. She has spear headed the campaign alongside 87 countries worldwide and hope to take it to greater heights this year. Join in and lets ask brands #WhoMadeMyClothes and brands to tell customers #IMadeYourClothes ! 

AN ARTISANAL EXPLORATION

AN ARTISANAL EXPLORATION

A A K S reunites impeccable craftsmanship and a raw visceral energy of new shapes in her anticipated Spring/Summer 2016 collection.

The aesthetics of the brands recent design work is inspired by Luis Barragan’s architectural shapes and photography balancing between structure and fluidity. 

These influences pulsate through the collection with contrasting colours and contemporary ease; in shades of delicate pinks, midnight blues and vibrant reds which attunes to our creative director Akosua’s eye for artisanal detailing. 

Pieces made entirely from raffia intensify the subject of the work with leather finishing and fringe detailing creating a crisp palette which brings dynamism, desirability and play into that colourful summer spirit and heritage of the brand.

It takes approximately one week to complete each handbag, which attests to an unwavering dedication to craftsmanship using traditional methods with a crisp modern style and interpretations. Made by hand, each bag bears the fingerprints of the person who fashioned it and a signature tag is added to prove authenticity.

Akosua has showcased her work internationally in Milan, London and Cape Town and now stocks her collection in 28 stores worldwide in 8 countries including Anthropologie. The brand tells an exciting creative story of Ghana, offering a different perspective and exploratory feel of Africa.

The visual inspiration behind every design reflects a sense of spontaneity which embraces the visceral energy of Ghanaian culture and pulsates through the entire collection.  Akosua continues to build an African brand ethically and conscientiously one handbag at a time.

 

CANDY BLACK

 

AAKS has a story. It’s message is clean and simple, and it is through this brand narrative that creative director Akosua Afriyie-Kumi has tirelessly built her business. We began working with Akosua when the brand was little more than an idea; but over the past 18 months the success of the hand-weaved raffia bags has been undeniable, featured by Vogue Italia, The New York Times and most recently Elle Decoration, South Africa. 

Coupled with her clear message and consistent tone of voice, she has been relentless and highly effective with her use of social media; the AAKS Instagram feed providing a photo-journal of the journey from Bolgatanga, Ghana to multiple stockists worldwide. Continuing this momentum, we recently worked with Akosua again to design her first collective brand summary intended for all her subscribers and fans alike. In keeping with her website, the mailer is minimalist in design, focussed on the plethora of available content and with the AAKS personal touch of handwritten title font and signature.

 

ETHICAL FASHION INITIATIVE

 

The AAKS brand celebrates the craftsmanship of African artisans. Together with the Ethical Fashion Initiative, Akosua participated in a mentorship trip to Burkina Faso where she received feedback and guidance from Italian Vogue Editor Franca Sozzani and Simonetta Gianfelici. She also met with fellow emerging African designers and presented her collection at the IED Moda graduate show in Milan July 2014.