Selfridges x Lagos Fashion Week Pop-Up Showcases AAKS
In a vibrant celebration of African fashion and craftsmanship, Selfridges, the renowned British department store, opened its doors to a captivating pop-up event with Lagos Fashion Week, titled ‘Woven Threads’. Showcasing a curated selection of African fashion brands, including AAKS, this pop-up is a testament to the growing recognition and appreciation of African design on a global scale. Join us as we embark on a journey through the Selfridges pop-up, immersing ourselves in the rich tapestry of African creativity and style.
AAKS: The Essence of African Craftsmanship founded by Akosua Afriyie-Kumi
AAKS is a Ghanaian brand that beautifully weaves together traditional craftsmanship and contemporary design. Our exquisite handcrafted bags, made from vibrant raffia fibers, are a true reflection of Ghana's rich artistic heritage. From vibrant colours to intricate patterns we embody the essence of African craftsmanship and captures the spirit of Ghana.
A Multitude of African Fashion Brands
Selfridges' pop-up extends its embrace beyond AAKS, featuring an array of remarkable African fashion brands including Lisa Folawiyo, Abiola Olusola, Andrea Iyamah, Buzigahill, Christie Brown, Eki Kere, Elexiay, Emmy Kasbit, Eva Sonaike, Kadiju, Katush, NKWO, Obida, Orange Culture, Shem Paronelli, Taztopia, This Is Us and TJWHO a real treasure trove of diverse African fashion. Each brand brings its unique perspective, weaving together contemporary aesthetics with traditional techniques, offering a fresh and exciting perspective on African fashion.
Fostering African Fashion and Cultural Exchange
The Selfridges pop-up not only showcases the beauty of African fashion but also serves as a platform for cultural exchange. Through this initiative, the store aims to foster collaborations between African designers and global fashion influencers, opening doors for greater visibility and appreciation of African craftsmanship. It serves as a testament to the rising influence of African fashion on the global stage and paves the way for future collaborations and partnerships.
The Impact of Ethical Fashion
One notable aspect of the Selfridges pop-up is its emphasis on ethical fashion practices. Many of the showcased African brands prioritize sustainable materials, fair trade practices, and the empowerment of local artisans. By supporting these brands, visitors to the pop-up can contribute to a more sustainable and inclusive fashion industry, where African designers are given the recognition they deserve.